My Story

About Antonio

Antonio Cuevas is a media and marketing professional with more than a decade of experience in brand strategy and producing multimedia/editorial content.

A branded content expert
He consults and does hands-on work as a branding and content strategist, editor and writer. Previously, Antonio was head of the branded content studio at major news publisher Tribune. From his offices at the L.A. Times and Chicago Tribune, he played a key role in establishing the studio, growing its team of talent, and launching branded content as a new product at Tribune.

He has produced content campaigns for brands from a range of categories—from alcohol (Jose Cuervo, Ketel One, La Crema Winery, Hennessy) to travel (USA and global); from entertainment (BravoTV, HBO, L.A. Film Festival) to business/fintech (PayPal, Dropbox, Wells Fargo, PriceWaterhouse).

An innovator and agent of change
Antonio pushes for change and impact: He’s produced niche and multicultural initiatives that were firsts for latimes.com, namely an LGBTQ section and Hispanic-market and bilingual campaigns for Ketel One Vodka and Jose Cuervo.

Previous to becoming an expert in content, he spent a handful of years at Variety as marketing manager of strategic partnerships. His first job in L.A. was as an agent’s executive assistant at William Morris Endeavor, the talent and management agency.

On a personal level
Antonio is a native of L.A., and he’s lived up and down the California coast in cities like San Francisco and San Diego, where he earned a BA in literature at UCSD. He has also attended Pepperdine University’s graduate school of business and management.

When Antonio steps away from the grind, he’s often found training for triathlon and athletic events. A romantic and escapist, you can peep his Instagram for evidence of his travels with his wedded partner, Steve Anthony. Antonio is also a devoted yogi and doesn’t eat animals.

 

Work Background: 

Los Angeles Times | Chicago Tribune | OUT Magazine | The Advocate | Variety | GOOD | Upworthy | William Morris Endeavor
 

 

Experience working with categories:

Auto - Business/Financial - Alcohol - Entertainment - Education - Travel - Lifestyle
 

Experience working with BRANDs:

BMW
Cadillac
PayPal
Wells Fargo
Corona Beer
Hangar 1 Vodka
Hennessey
Jose Cuervo Tequila
Ketel One Vodka
La Crema Winery
ABC TV
Game of Thrones
L.A. Film Festival
Outfest
Pepperdine University
UCLA
UC San Diego
Caesars Entertainment
Las Vegas CVA
Marriott
Viator
AEG/L.A. Live
California Lottery
Metropolitan Water District
Organic Valley