latimes.com + California Lottery
My role: Senior content strategist, Creative director, Project manager
School of Life: An informative and inspiring series focused on teaching and engaging kids within California’s public education institutions. The project included an 8-part series of short documentaries titled “California Teachers Leading By Example,” profiling state Teachers of the Year.
Format: 16 articles/infographics/social media graphics and 8-part video series launched on latimes.com
I guided the team on content strategy and art direction; hired and collaborated with video team.