latimes.com + Hangar 1 Vodka
My role: Senior content strategist, Creative director, Project manager
Quintessential California: A lifestyle series packing compelling story and visual content focused on California trendsetters and aesthetic. Hangar 1 Vodka's SF Bay Area-based brand story is included within this context.
Format: 24 articles and a 3-part video series launched on a custom microsite at latimes.com.
I guided the team on content strategy and art direction; hired and collaborated with the video team and web developers.