latimes.com + Jose Cuervo Tradicional
My role: Content strategist, Editor, Project Manager
A lifestyle series focused on food, cocktails and style. The snackable articles were used to grow and engage Jose Cuervo Tradicional’s Facebook audience in tandem with a national mural-painting contest being produced by the brand.
Format: 6 articles — each in English and Spanish — launched on Jose Cuervo Tradicional's Facebook channel