Ketel One Vodka

The Upgrade branded content series: published by Los Angeles Times, sponsored by Ketel One Vodka. 

latimes.com + Ketel One Vodka

My role: Content strategist, Editor, Creative director, Project manager

The Upgrade: A lifestyle series profiling up-and-coming Latinos in entertainment, sports, music and food. 

Format: 8 articles launched on a custom microsite at latimes.com